Over the past decade, TV has proven remarkably resilient in an era of immense disruption. Despite the emergence of new subscription video on demand (SVOD)services such as Netflix and the arrival of online video platforms such as YouTube, TV consumption has remained steadfast around the globe. Television is an important component of a media plan because of its pervasiveness, impact, and targeting abilities.

The radio gets results because it reaches a huge audience. Radio stations already target specific demographics and market segments. Therefore, by choosing which station or program you want to broadcast with, you can lock into your potential customers.